Having a substantial Instagram following begins with your account and profile. If you haven’t gotten started with Instagram, setting up your account is as easy as downloading the app or visiting Instagram.com. You’ll click on ‘Sign up’ and go through the simple registration process. It shouldn’t take over two or three minutes.
When setting up your account, keep two things in mind
- Will you use an Instagram Business profile or a standard profile? While both kinds of profiles offer a similar experience for followers, business profiles give you the added benefits of Instagram Shopping, Instagram Insights, and Instagram Ads. If you plan on using your Instagram profile to market any products or services in the future, you’ll want a business profile.
- Make your username memorable. Choosing a username (or handle) that’s short, easy-to-remember, and recognizably ‘you’ will benefit you in the long run. It will minimize the possibility of others tagging you incorrectly and make finding you through search a much easier endeavor.
Once you’re finished, you should have access to your profile page. This is where curious lurkers will discover more information about you, including your profile pic, bio, and past posts. This is also the only place where you can include a clickable link (but we’ll come back to that shortly).
As you put your profile together, remember these things
- Keep your profile image simple. Instagram is all about sharing beautiful photography and artwork. But if there’s one place where you should keep things simple, it’s with your profile picture.
If you have a business, it’s best to use your logo. If you’re an individual, a simple headshot will do. And while creativity isn’t necessarily a bad thing for profiles, it’s best to get yourself established before you go too wild with your profile pic.
- Craft a bio that connects with your audience. More people will see your Instagram bio than any other piece of writing you post on the platform. Contrary to what you may think, this isn’t the place to spotlight yourself.
Instead, make your bio more about your message, services, or products and how they could make a difference in the lives of your followers. You might write it using a variation on this simple template…
- Key Benefit (e.g., “KetoLife makes living keto easy.”)
- How You Offer the Key Benefit (e.g., “We provide everything you need for the keto lifestyle – recipes, lifestyle advice, & inspiration.”)
- Call-to-Action (e.g., “Download our FREE 📕 below.”)
- Optimize Your Link. Instagram doesn’t allow you to place clickable links on your posts. So, the only link you can include is the one on your profile. As a result, you should make the most of it.
Under normal circumstances, it’s a good idea to use it as a more general call-to-action for your bio (as seen in the example above). However, changing it up to reflect your latest content, offerings, etc. is a good idea.
Don’t use a standard link, though. Take advantage of a service like Bitly that offers link analytics so you can better understand what’s working – and what isn’t.
- Unique Hashtags. If you have brand-related or other unique hashtags that you use, could include them here. But we’d only recommending doing so if you have the extra space after including everything mentioned above.